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This is the process of printing a graphic on a roll substrate (typically an adhesive vinyl) using special solvent based inks, allowing any graphic or design to be reproduced. The printer functions similar to a home office ink jet, but at much higher speeds and resolutions. The finished product can then be applied to a rigid substrate such as an acrylic face or aluminum panel, or on a vehicle.
Products such as banners or posters can be printed directly to the material itself. Most items that will be exposed for extended periods of time to the elements are then laminated with a protective UV resistant vinyl to extend the life of the print.